The Intensifier System
You probably think your sales page is the best sales page ever, right?
Don’t worry, there’s no crime in thinking that way. Most people think their sales page is the greatest thing since sliced bread. In fact, you may get pretty decent conversion rates from it, so in a way you might be partially right.
But what if you’re not? Or what if there was a way to increase your conversions even further?
Maybe it sounds impossible, but it’s not.
See, most sales pages follow the same basic formula. They’ve become so tired and stale that the average person has learned to tune them out the same way they tune out television commercials and ad banners online.
Think about the typical sales page. It probably has a big, flashy headline at the top, some decent graphics, maybe an eCover or two, some bullet points, a guarantee, and an order button.
But there’s a big problem with that. Most people are using sales pages all wrong. They start out by screaming that the product is the solution to all the prospect’s problems, but they haven’t identified the problem, yet!
Before you present the solution, it’s critical to remind your prospect of his or her problem in order to let them know why they need the product!
Let’s use weight loss as an example, because it’s one of the most common markets online.
Imagine a sales page screaming, “Lose weight fast!”
Okay, that’s all well and good, but it doesn’t push the right emotional buttons. It doesn’t speak to the prospect about the pain they are going through.
Instead, you should be asking questions like:
- Are you sick and tired of being sick and tired?
- Are you embarrassed to be seen in public because of your weight?
- Are you frustrated with clothes shopping because nothing ever seems to fit right or look like it does on the catalog models?
- Do you find yourself out of breath just walking to the mailbox?
- Do you avoid favorite activities like swimming or dancing because you’re so self-conscious?
These things remind the prospect not just that they need to lose weight, which they already know, but how very, very badly they want… they need to do it!
And this is what we’re going to focus on. We’ll take a look at how you can use the evocation of emotional responses to increase your conversions!